Top 7 Reasons to Exhibit
The SCALT Plumbing and HVAC Trade show presents a unique opportunity to build face-to-face connections, with an audience of decision-makers in the HVAC and Plumbing industry. What we have learned from the COVID-19 pandemic, is face to face is a necessary and now more than ever valued opportunity to connect your brand and your products with customers.
While trade shows can be a significant investment, there is a multitude of return on investment that goes beyond the time on the trade show floor, including, brand recognition and relationship-building events outside the tradeshow floor.
Following are seven reasons why participating is important to your efforts to grow your business.
Sales and Lead Opportunities
This trade show will be action-packed with attendees searching for solutions that meet their unique needs. With a careful marketing strategy, your brand can stand out from the rest and drive foot traffic into your exhibit. At the SCALT Plumbing and HVAC Trade Show, all exhibitors have 30 seconds during a general session to entice and encourage attendees to visit your booth. This provides another opportunity for you to invite people to come to your booth.
Now more than ever, engaging with an actual person behind all of the numbers, proposals, and contracts is priceless.
When you are able to shake hands with a potential clients, look them in their eyes and speak to them face-to-face, your message will resonate. This experience cannot be recreated digitally, making trade shows the perfect venue to reach customers directly.
Boost Brand Visibility
From small businesses to large corporations, trade shows provide unique opportunities to increase exposure and connect to consumers on a personal level.
Small businesses can use trade shows as a platform to spread the word about exciting company news, products and promotions to gain valuable exposure.
On a similar note, don’t forget to make sure your social networks are all up and running. Try to think of your social pages as an extension of your brand image. A lot of businesses use sites like Facebook as a sales tool so it’s important that your page is easy to find and looks professional. Furthermore, there’s a high chance that after a trade show – and perhaps even during – potential clients and contacts will be browsing your social networks.
Research Your Industry & Competition
At trade shows, businesses stand shoulder-to-shoulder with other big names within the industry. Seize the opportunity to learn from your competition and network with professionals. Walk the floor to observe product displays, engagement tactics, and sales pitches to take note of how you can improve at the next event.
Additionally, it’s the perfect chance to stay on the cutting edge of industry news, research, and product development. Attending seminars or presentations is a simple way to stay up to date on the latest industry trends.
Build Lasting Relationships within Your Industry
Nine out of ten times a member will respond that they belong to an association because of the relationships that are made that have positively impacted their business. Every business relies on a community of other businesses to some capacity, and trade shows bring that together. If you take the opportunity to meet other industry professionals, then you will likely discover ways that your companies can benefit each other.
Showcase New Products & Services
Launching a new product at a trade show is the best way to maximize exposure and connect directly with consumers. Exhibits that incorporate creative product display solutions help set the stage to build face-to-face connections throughout the trade show. Allowing customers to experience the new product firsthand will increase interest and drive sales, even after the show has ended.
Listen to Customer Feedback
Trade shows provide you with an opportunity to listen to current customer feedback and better understand how you can support their needs. Understanding how customers interact with your brand provides valuable insight that will help your company improve and customize marketing efforts.
Be sure to let your current customers know where you will be so they can come and visit with you.