Keynote Speaker, Keith Mecurio

From college dropout, to plumber, to trainer, to speaker and coach, Keith Mercurio has encountered a series of extraordinary failures and some humble successes. But it’s that perfectly flawed journey that will bring him to the Convention and Expo as the 2021 Keynote Speaker.

Ruth King

Ruth King is well known as “The Profitability Master.” She is passionate about helping small business owners get profitable and stay profitable.

Ruth is a serial entrepreneur having owned 8 businesses in the past 37+ years. One of her businesses, Business Ventures Corporation, began operations in 1981. Through Business Ventures, she coaches, trains, and helps contractors and others achieve the business growth and goals they want to achieve.

Ruth is especially proud of one HVAC contractor. When they started working together, the contractor was generating $750,000 in annual revenues. Less than 10 years later, the contractor was generating TEN MILLION DOLLARS in annual revenues with massive profits. Just a few years later, her client sold his business for NINE MILLION DOLLARS cash!

Ruth has a knack for helping business owners truly understand financials, and then apply their knowledge to fuel massive growth, income and profits.

Take a look out how one heating, plumbing contractor from Arizona uses Building 36 home automation products.

Dan Goodman, Building 36

Dan Goodman is the CEO and Founder of Building 36 Technologies, a leading provider of home automation technology.  Prior to founding Building 36, Dan served as the CTO of Radio Thermostat Company where he led the development of the first mass market communicating thermostat. His thermostats have been sold by home improvement retailers, cable providers, security companies and energy startups. He also pioneered the USNAP protocol and created the first thermostat with interchangeable radios.  Prior to RTC, Dan held field applications and sales roles with semiconductor companies working on low power micro controllers and low power wireless mesh networking.  Dan holds a Bachelor of Science in Electrical Engineering and Computer Science from MIT.

Click here to read a great Q&A article between HVACR Magazine and Dan Goodman.

Kerry Webb, Service Excellence

Kerry Webb has been coaching and consulting with residential home service owners since 2010. However, he has been training and consulting business managers, owners, and executives for more than 20 years including the Zig Ziglar company, Amoco Credit Union, Bell Helicopter, IDC Engineering, Paradigm Engineering, Vought Aircraft, Marlin Fork Lifts, and Big D Metalworks just to name a few.