Description: Don't be afraid of raising your prices, however, do you really know your TOTAL costs? Pricing is an essential part of the marketing mix. Used properly, pricing can enhance the top line and the bottom line. Positive pricing takes a retail approach for service businesses.
Presenter: Matt Michel, CEO and President of Service Roundtable, Inc. – our Business Partner. Cited in the book, "The 100 Greatest Sales Tips of All Time", Matt is listed as one of the hundred "legendary figures" in the world of sales and motivation. The North American Technician Excellence Program and Contracting Business Magazine recognized Matt with the first ever "Golden Toolbox Award" for leadership in the HVAC Industry. Matt is the author of "9 Steps to Charging More" among other publications. Read more about Matt's impressive background here.
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Non-Members – $25.00
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