2020 SCALT Webinar Schedule
All Webinars begin at 12:00 pm EST (unless otherwise stated) and will commence for approximately 45 minutes to one hour.
September 16, 2020 “How to Maximize Marketing in the HVAC and Plumbing World”
Marketing is the lifeblood of your business. But it is easy for contractors to become overwhelmed by constant phone calls from media reps without having a plan of how to grow their business through marketing. How should you spend your money? Should you include television and billboard? What is the best use of your marketing dollars.
Presented by Associate Member, Dave Bowen, Founder/Partner, Will Merritt, Founder/Partner and Lori Eskridge, SR. HVAC Marketing Specialist, at Effective Media Solutions,
October 21, 2020 Industry KPI’s – What Are They & How to Achieve Them?
A company should always measure its performance against itself, but industry Key Performance Indicators specify the ball park in which the game is played. This seminar will provide the current KPIs that a company should be tracking and provide ideas on how to improve them.
Presented by Vicki LaPlant – Service Roundtable Business Coach
November 18, 2020 The Power of Positive Pricing
Pricing is an essential part of the marketing mix. Used properly, pricing can enhance the top line and the bottom line. Positive pricing takes a retail approach for service businesses.
Presented by Matt Michel, Service Roundtable President and Contracting Business Hall of Fame Member
December 16, 2020 Maximizing Your Mobile Billboard
The most powerful marketing medium available to a contractor is the service truck. Learn how to get the most advertising and branding bang from your fleet of mobile billboards.
Presented by Matt Michel, Service Roundtable President and Contracting Business Hall of Fame member