Virtual Learning

How to Maximize Marketing in the HVAC and Plumbing World


Marketing is the lifeblood of your business. But it’s easy for contractors to become overwhelmed by constant phone calls from media reps without having a plan of how to grow their business through marketing.  How should you spend your money?  Should you include television and billboard?  What is the best use of my advertising dollars?

Our Assocate Member, Effective Media Solutions will help you learn how to build your marketing strategy by starting with a solid foundation. We will show you step by step how to allocate your marketing funds in order to achieve growth and measurable results.

Presented by Lori Eskridge, SR. HVAC Marketing Specialist at Effective Media Solutions, a SCALT Associate Member.